'Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store. 'Our testing period for the Project xCloud preview app for iOS has expired,' Microsoft said. In a statement issued to The Verge, the company bemoaned Apple's policy. Microsoft, clearly, is upset at the decision. 'In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.'

'Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. 'Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers. 'The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers,' Apple said. In a statement to Business Insider, Apple said it blocked Project xCloud because it can't review each game on Game Pass, which Project xCloud joins in September. Microsoft has abandoned testing the streaming service on Apple devices, and issued a strongly-worded statement criticising Apple's decision.

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